Think your product, service, or company is the center of your video? Nope. The script is the rudder that steers the entire production. Discovering techniques professional scriptwriters use will help you understand this pivotal process better and appreciate your finished masterpiece even more.
Distinguishing Electronic Media Factors
Video scripts differ from print copy greatly. In publications, formatting like subheads, paragraphs, boldface type, and italics guide readers. Unique spellings for sound-alike words help them detect the right ones. Confused readers can reexamine baffling passages until they make sense.
But hard-to-follow verbalizations lose their meanings or distract prospects to unravel perplexing wording. So writing for videos requires engaging listeners’ ears, not readers’ eyes. Pros help them grasp intentions and messages by making productions sound unscripted. Key elements are:
- Conversational tone
- Informal and approachable style
- Short, concise, direct statements
Scriptwriters also use the following tricks to increase audience comprehension.
Structure: Writing in a logical order helps consumers realize where videos are heading, when subjects will change, and which material is crucial.
Information rate: Viewers need to process every idea before tackling another. They won’t hang on when videos rush by too rapidly. Similarly, ones that move too slowly are boring. Pacing each script to match the target audience’s ability to grasp its major concepts is helpful.
Multiple elements: Savvy writers rely on visual and audio components including main and B-roll footage, text overlays, graphics, animation, dialogue, voice-over narration, and music to relay stories. They make the dialogue and narration viewers hear correspond to the visuals they see.
Before editors add soundtracks, basic ideas should be easy to grasp. In cohesive videos, visual and audible elements complement and support each other.
Emotion: Reaching prospects on emotional levels encourages them to care about the production’s people and message. They share videos that establish personal connections at higher rates than ones just presenting facts.
Entertainment value: Like all enjoyable stories, winning video scripts should dispense amusement, delight, or surprise. Experts don’t give everything away from the start. Hinting that something significant is coming up entices observers to linger.
As suspenseful stories unfold, fans wonder what will happen next. That stops them from giving up too soon. Then, pros deliver crucial information straightforwardly.
Focal points: Like memorable movie lines, professionals highlight striking video aspects to capture audience attention. Stirring scenes, colorful animations, and dazzling special effects can hold even indecisive observers’ gazes. Reinforcing key points by repeating them differently such as with illustrations makes them more memorable.
Conversions: Engaging, relatable, and moving scripts encourage viewers to continue watching through the ending’s call to action. So everything leading up to the website link must keep prospects watching to raise conversion rates.
Word choices: Audiences connect with strong verbs and active voice (subject/verb/object) better than passive or inactive voice. Subjects outshine adjectives, and verbs trump adverbs. Specific, well-known words are more effective than general terms and unfamiliar jargon.
Descriptive and colorful words must be easy to pronounce and recognize. Experts tweak copy to sound and appear natural when announcers, actors, and/or company representatives deliver it.
Succinctness: Run-on sentences and complex thoughts are tricky for talent to articulate. Because wordiness obscures meanings, it’s hard for listeners to discern. Scripts overflowing with excess details lose bewildered and frustrated viewers. People can’t absorb such information overloads all at once.
Solutions? Facts must be tight. Eliminating every unnecessary word and phrase is essential. Scripts should be so crisp that they crackle.
Punctuation: Making narration sound conversational involves amending standard punctuation rules. Because people use incomplete sentences in everyday conversations, so do most scripts. Extra commas provide phrasing clues, and ellipses (…) indicate deliberate pauses.
Although such practices disregard formal composition style in favor of common usage, clarity is the goal of scriptwriting. That entails making narration easy for talent to announce and listeners to understand.
Final polish: Reading copy aloud helps writers notice and correct lengthy sentences, awkward and tongue-twisting phrases, and expressions with multiple interpretations. They revise whatever sounds overly proper, improper, or robotic for their intended tones and messages. What results are tight, ready-to-shoot scripts.
At Diamond View Studios, our clever team injects imagination and audience appeal into every video production step revolving around our killer scripts. We are award-winning experts at communicating information clearly in enlightening and entertaining ways that demand notice and charm viewers.