How Sound Design Enhances Video

Whether your next undertaking is a broadcast commercial or corporate video to promote a new product line or boost brand awareness, superb sound design is a vital element. So working with creative experts who go beyond visual excellence to design every auditory element with skill and grace is key. If you’re looking for video production in Tampa, check out our Diamond View Studios photo montage for a glimpse of our talented team and stellar work. Then discover how skilled sound design supports and elevates the production process and your finished product.

Accomplished designers use sound to further each scene and the overall story. Our video artists mix digital, nature-based, and musical audio elements to invent indelible video soundscapes. Captivating nuances from ambient sounds that enrich a scene’s power to background music that underscores dialogue will make your video’s audio appeal as extraordinary as its look and feel. We create magic by working with the following sound components:


Recording dialog in natural settings beyond the studio picks up ambient background sounds. Despite capturing the cleanest dialog possible outside a home, for example, coughing, airplanes, vehicles, birds, and even bees buzzing around mikes at critical moments may be audible. With surgical precision, our professionals use digital manipulation to sweeten those tracks. To clean up the dialog and make it feel richer, they’ll remove distracting background noises and enhance everything worth keeping. Then layering in intentional environmental and musical sounds begins.


This encompasses all non-dialog sounds that contribute to your video’s atmosphere. Most viewers don’t notice the ambience consciously, but it’s a key storytelling player. Although common, letting whatever a shoot picks up be your atmosphere is unwise in most cases. A better method is crafting an ambiance that establishes a specific setting and mood. Adding sound effects like car horns, church bells, twigs snapping underfoot, thunder, seagulls, and barking dogs will set the desired tone.


Sound Effects


Artificially produced or enhanced sound effects make specific creative or storytelling points without dialogue and music. Your videos may incorporate any of these typical types:

Hard sound effects: Common noises match on-screen actions like cars driving by, door alarms, and explosions.

Background sound effects: Appropriate noises like a waterfall or buzzing fluorescent lights indicate your setting without synchronizing with visuals explicitly.

Foley sound effects: Editors synchronize performed real-world noises with on-screen actions like footsteps, doors closing, and clattering dishes. They require the sophisticated foley sound effect technique, which adds depth and realism to audio tracks.

Design sound effects: Unusual noises that don’t happen in nature normally encourage feelings or suggest futuristic technologies.


Creating sound effects requires imagination and skill. Recording actual events doesn’t always produce realistic sounds on playback. Pouring salt on tin foil simulates rain better than the natural phenomenon. Crumpling cellophane represents bacon frying more realistically than a stove. Rattling a tin sheet generates the sound of thunder. Tapping coconut shells on a sandy surface sounds like horses hooves. In animated videos, dragging a pencil down a washboard can mimic a sputtering car engine.
Experts position sound layers underneath dialog strategically where they enhance scenes most. Different sounds may stay in the background, stand out, herald upcoming action, or introduce shocking moments. Layering sound establishes and clarifies on- and off-camera situations. While forming a complementary background that supports dialog, it heightens your video’s emotional experience.

Other typical effects include reverberation, which modifies space, making your set sound smaller or larger than its actual size. Ambient factors and microphone positions may cause inconsistent volume levels among various audio tracks. Professionals use compression to adjust these unintentional variations in dynamics. Compressing or narrowing audio signals’ dynamic ranges to blend with the action perfectly unifies your video. Upward compression amplifies quiet sounds while downward compression decreases loud ones.


From vocal tracks to background music, sound designers have numerous choices. To set the right tone or arouse emotional responses from calmness to excitement, they can choose various styles from ambient or mellow to romantic or moving to upbeat or dramatic. Similar to sound-effect hits accentuating on-screen action, musical hits like percussive layers blending with background music can emphasize key dialog. Smooth audio transitions including fading music in and out create a deliberate flow from every scene to the next. Diamond View Studios’ gifted team attends to every detail so your videos will sound as great as they look.