Leading Video Marketing Developments for 2016

Online videos enjoyed a very prosperous 2015. Innovations included Facebook’s rapid rise to become a major player in the Web video arena. The social site boasted over 8 billion available productions per day in November. Snapchat fans watched 6 billion videos daily on that popular messaging app.

Inventive video creation and consumption technologies emerged in 2015. YouTube’s 360-degree player and the Oculus Rift virtual-reality display headset promise to make incredibly immersive productions more engaging. Such advancements enable brands to deliver incredible experiences to eager audiences. Major marketing research statistics indicate that videos will continue transforming the Web during 2016 and beyond.

Videos Will Rule the Internet

Facebook and Snapchat’s video-viewing growth confirms the insatiable consumer craving for that online format. In 2014, 64 percent of all Web traffic involved videos. That figure will jump to 74 percent by 2017. It will leap to 80 percent by 2019, states a Cisco Systems forecast. In that year, almost one million video minutes will cross all global IP networks every second. Watching all monthly productions in 2019 would take more than 5 million years.

If these predictions play out during the coming years, videos will win the Internet traffic race. Google search engine results include online videos now, so more options will pop up unexpectedly. Since Google owns YouTube, the potential to reach a much larger audience is virtually limitless.

Diamond View Studios is ready to help you secure a strong Web video presence. Our ingenious crew specializes in producing compelling creative media and video campaigns for the Internet and broadcast television.

YouTube Remains the Hosting Favorite

According to a Crayon report, 79 percent of websites featuring videos rely on third-party hosting services instead of self-hosting their own promotional tools. YouTube, the preferred solution, claims 70 percent of that market. Vimeo holds 57 percent of the paid hosting market. While social sharing sites like Facebook and Twitter are becoming serious competition, the YouTube domination of embedded videos will endure.

Educational Videos Are Becoming Mainstream

Kaltura findings show that videos are common remote learning and teaching tools for 66 percent of higher education institutions. This demonstrates how online video’s impact extends beyond entertainment and promotion to encompass schooling, an enlightening growth area.

Diverse material selections and instructor quality are impressive. Now, millions of students with Internet access can receive first-class educations via e-learning tools. Visit Diamond View Studios’ website portfolio to watch a sampling of our educational videos. They convey the dedication and persistence we commit to every client.

Email Blasts with Videos Increase Interaction

An Adobe survey discovered surprising email habits among millennial smartphone users. Email was the elected way to receive brand communications for 58 percent of respondents, beating out YouTube and social media. Instead of switching to alternative channels like Facebook, Twitter, LinkedIn, Snapchat, Skype, and FaceTime, heavy email usage will continue increasing during the upcoming years.

Market research reveals that email blasts containing videos have a 55-percent browsing rate with sharing and forwarding reaching almost 41 percent. Email marketing returns $39 per allocated dollar, the Direct Mail Association announces. If you abandoned that method for newer social channels, reinstating it may be a wise decision.

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B2B Video Prevalence Brings ROI Struggles

A survey revealed that 96 percent of business-to-business (B2B) online marketing plans include videos. Despite this widespread phenomenon, marketers still face challenges. Just 13 percent of B2B firms spend over $50,000 for video production. Some 44 percent of respondents identified measuring video marketing return on investment (ROI) as their greatest challenge. That could be one reason for underinvesting in this format.

B2B Video Prevalence Brings ROI Struggles

A survey revealed that 96 percent of business-to-business (B2B) online marketing plans include videos. Despite this widespread phenomenon, marketers still face challenges. Just 13 percent of B2B firms spend over $50,000 for video production. Some 44 percent of respondents identified measuring video marketing return on investment (ROI) as their greatest challenge. That could be one reason for underinvesting in this format.

Viewers and Marketers Chose Web Videos over TV Spots

Nielsen figures indicate that traditional TV viewing began dropping by about 4 percent in 2012 among the 18- to 34-year-old market. The above referenced Cisco report predicts the Internet/TV difference will increase fourfold between 2014 and 2019. So half of advertisers are moving funds from their TV ad budgets into the digital video sector to match viewers’ web preference, AOL researchers advise.

B2B Video Prevalence Brings ROI Struggles

A survey revealed that 96 percent of business-to-business (B2B) online marketing plans include videos. Despite this widespread phenomenon, marketers still face challenges. Just 13 percent of B2B firms spend over $50,000 for video production. Some 44 percent of respondents identified measuring video marketing return on investment (ROI) as their greatest challenge. That could be one reason for underinvesting in this format.

Summarizing the 2016 Big Picture

Twitter and Facebook’s hefty 2016 investments will increase video promotions and viewing methods. The growing variety of Internet video platforms is forming new opportunities plus possible complications for brands. Signs like Facebook’s sudden ascent into the video realm could bring unforeseen snags during the new year. But overall, online videos are likely to create extremely positive landmarks in 2016.